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Competitive Strategies Case Study
Case Title:
European Railways Revamping Model to Combat Low-Cost Airlines: Will it Succeed?
Publication Year : 2007
Authors: Sanghamitra Bhattacharya, Menaka Rao
Industry: Transportation
Region:Europe
Case Code: COM0234B
Teaching Note: Available
Structured Assignment: Available
OR
Abstract:
Pedagogical Objectives:
- European Railways; Low-cost Airlines; operating cost structure; Restructuring / Turnaround Strategies Case Study; Operating cost analysis; Railwaysvs budget airlines; yield management system; Railteam; airline-style alliance; rail network; budget airlines; Eurostar; Yield Management system ingradients; marketing; business model; Reformation
Keywords : European Railways; Low-cost Airlines; operating cost structure; Restructuring / Turnaround Strategies Case Study; Operating cost analysis; Railwaysvs budget airlines; yield management system; Railteam; airline-style alliance; rail network; budget airlines; Eurostar; Yield Management system ingradients; marketing; business model; Reformation
Contents :
European Railways: Infrastructure
European Railways: Operating Cost Structure
European Railways vs Budget Airlines
European Railways vs Budget Airlines
Yield management system of Low-cost Airlines
Market Share of Low-cost carriers
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